Memo Management and Spa Works - 1056 Words

Spa Works Memo Date December 12, 2012 To: Adrian Pavone, CEO From: Subject: Information System Advisory Committee Proposal Hello Adrian. In the last few years, Spa Works has been rapidly expanding its business by opening new locations and acquiring competitors. Such expansion suggests not only high profits, but also investments in the organization’s information system. Spa Works is currently operating using a number of legacy systems, which may not be able to support recent changes any further. In fact, due to the increased volume of transactions and day-to-day operations, the current system has been causing issues with financial reporting and decision-making process. Therefore, as a response to your request an advisory†¦show more content†¦HR team will create an action plan with a detailed explanation of training process strategies and their application. In addition, the HR team will construct a set of skills required to run the new system and utilize the assessment for hiring purposes. Finally, the team will be in charge of gathering and reviewing feedback from the users on the new syst em and relating the results to the required executives and other committee members. 4. Operations/Spa Manager. As per the request, one of the goals of the new information system is to assist Spa Works’ in day-to-day operations. Having operations manager in the advisory committee will aid with the knowledge of the current standard operating procedures of the organization and its correlation to the IT department. This would involve everyday interactions with customers and suppliers, supervision of employees, allocation of resources and adherence to the budget, and finally an overall strong knowledge of business cycle. It is important for the development team to know all the details of operations so that an integrated system is created. 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Wassily Kandinsky Free Essays

Wassily Kandinsky could have been the premier abstract artist of the 20th century is a world at war had no twice interfered with his artistic career and destroyed three of his early works. Kandinsky was born in Russia in 1866 and soon moved to Germany where he worked with the Bauhaus School of expressionist painters integrating art in architecture and design (â€Å"Artcyclopedia†).   He also founded the Der Blaue Reiter, a group of artists attempting to express and define spirituality through art (â€Å"Artcyclopedia†)   Kandinsky believed that music and art should be integrated as a well as a means of defining the influence of the soul on the outer world. We will write a custom essay sample on Wassily Kandinsky or any similar topic only for you Order Now To that end, he began his series called Composition and had completed 7 of them before the beginning of World War II. Tragically, the first three canvases in the series were destroyed during the war.   While Kandinsky could not have planned for the destruction of his work, the loss of the first three Composition pieces helps complete the series as an allegory for his life, the ultimate tribute to a man who believe art should be spiritual. At the only time in recent history when the entire collection, with full-size black and white photos of the lost three holding their place, was displayed, reviewer Mark harden called Kandinsky one of he most original and influential artists of the 20th century. â€Å"His â€Å"inner necessity† to express his emotional perceptions led to the development of an abstract style of painting that was based on the non-representational properties of color and form. Kandinsky’s compositions were the culmination of his efforts to create a â€Å"pure painting† that would provide the same emotional power as a musical composition. The exhibition â€Å"Kandinsky: Compositions†, organized by Magdalena Dabrowski and on display at the Los Angeles County Art Museum until September 3, 1995, presents these monumental works together for the first and possibly last time and provides an opportunity to witness the creative process of Kandinsky† (Harden, 1995). The loss of the first three works and the attempt at representing them in the show left the viewer with a great sense of loss, Harden wrote, but perhaps more interesting is the fact they were lost at sometime near the artist’s death in 1944. That they were destroyed in Germany during the war as some much of his life had been as well simply adds an ironic twist to the entire project. The other twist on the Composition   series is that the final painting is the only one of the series done on a black background. In 1911, when he was working on Composition IV and V, Kandinsky is quoted as saying, â€Å"(Black) is like the silence of the body after death, the close of life.†Ã‚   (Harden, 1995)   He painted Composition X on a black background just five years before his death, when Germany was once again disrupting the world and taking the world back to war. By 1911, Kandinsky was already a world-renowned painter and known for his desire to incorporate spirituality into his art but as tension rose in Europe, he returned to his native Moscow where he remained until 1921. Compositions VI and VII would be completed in 1913 and then he did not return to the series until a decade late.   (Geggenheim, 2007). â€Å"Composition VII is the pinnacle of Kandinsky’s pre-World War One artistic achievement. The creation of this work involved over thirty preparatory drawings, watercolors and oil studies. Each of these is included in the exhibition, documenting the deliberate creative process used by Kandinsky in his compositions. Amazingly, once he had completed the preparatory work, Kandinsky executed the actual painting of Composition VII in less than four days.† (Harden, 1995). Composition VII may have also been intended to be his finale in the series as art scholars â€Å"through Kandinsky’s writings and study of the less abstract preparatory works, have determined that Composition VII combines the themes of The Resurrection, The Last Judgment, The Deluge and The Garden of Love in an operatic outburst of pure painting† (Harden, 1995). Because Kandinsky had such a strong belief in the use of abstraction to present underlying themes with symbols and it is likely that he had intended this wrapping up of religious themes to be his final work in the series (Long, 1975).   Then, he began his self-imposed exile to his native land and stayed there until it appeared Germany was a haven again for thought and progress. In 1922, he joined Bauhaus and in 1923, painted Compositions VIII, like all the works in the series it was highly representational of his emotions and mental state at the time of its painting. â€Å"Composition VIII reflects the influence of Suprematism and Constructivism absorbed by Kandinsky while in Russia prior to his return to Germany to teach at the Bauhaus. Here, Kandinsky has moved from color to form as the dominating compositional element. Contrasting forms now provide the dynamic balance of the work; the large circle in the upper left plays against the network of precise lines in the right portion of the canvas.† (Harden, 1975)   This work also is more bright and less chaotic than his final pre-war effort, possible indicative of a more upbeat and spiritual peaceful time. Kandinsky was making progress in his work, developing with the group at Bauhaus and gaining additional international acclaim. His first solo show in New York coincided with this work (Guggenheim, 2 007). Perhaps this perceived happiness and his involvement in other pursuits is why it would be another 10 years before Kandinsky added another painting to the Compositions series. He gained citizenship in Germany in 1928 and seemed contented in his new homeland until 1933 when Bauhaus was one of the early casualties of the Nazi government. He then moved to France where his Composition IX was definitely influenced by the surrealists gaining popularity there (Harden, 1995). After Composition IX was completed in 1936, Europe once again became an ugly place to live and in 1937, 57 of Kandinsky’s works were seized by the Nazi government.(Guggenheim, 2007). Some, like the first three Composition pieces, were destroyed. Two years later, in 1939, Kandinsky completed the series, breaking from all the previous works and creating his work on a field of black. Given his earlier statements about the color and the loss of his other works, it is no doubt a reflection of the very pain in Kandinsky’s soul brought on by the second World War. â€Å"The outstanding characteristic of Composition X is obviously the stark, black ground. The colors and forms appear particularly sharp against the black background. The brilliance of the colored shapes brings to mind the cutouts done by Matisse over a decade later. The movement of the forms is distinctly upward and outward from both sides of a central axis running through the book-like form near the top of the canvas. This movement enhances the evocation of hot-air balloon forms rising into an infinite space. The round form between the book shape and the brown balloon shape has a lunar feel to it that even conveys a feeling of literal â€Å"outer space†. Kandinsky had always expressed a strong dislike for the color black and it is significant that he chose it as the dominating color of his last major artistic statement.† (Harden, 1995). Ultimately, the reviewer is right and the final Composition is kandinsky’s statement about his loss and the world at war. â€Å"For Kandinsky, if that objective element of a painting were taken away, the building blocks of the composition would reveal themselves to cause a feeling of repose and tranquil repetition, of well-balanced parts.† (Dabrowski, 1995).  Ã‚   The artist spent a lifetime telling the world that he disliked the color black and that his work was all about the symbolism and the meaning behind the painting itself.   It makes perfect sense then that his final major work would be about death itself and the life that has been interposed over it. Whether Kandinsky knew that Compositions X would be among his final works is not clear. What is clear is that death too is symbolic of loss and pain, emotions that the highly spiritual Kadinsky could not help but feel when his work was captured by the Nazi regime. Perhaps more so than even the usual artist, Kandinsky was tied to his art, deeply and emotional. That they were an expression of his belief system and his very soul make the loss of the first three Compositions even more tragic. Sadly, World War II was a horrible time for the great works, with many works of art lost forever to the savages of war. The difference in Kandinsky’s work, as opposed to other great masters, is that the artist was still alive and he was able to present one last finale, to express the pain and rage and the destruction and to show that life, even without art, must sometimes go on. WORKS CITED Dabrowski, Magdelena. â€Å"Kandinsky:Compositions† Museum of Modern art: New York, 1995. â€Å"Geggenheim Museum†, http://www.guggenheimcollection.org/site/artist_bio_71.html, November 14, 2007 Harden, Mark. â€Å"Kandinsky: Compositions† http://www.glyphs.com/art/kandinsky/, November 14, 2007. Long, Rose-Carol Washton. â€Å"Kandinsky’s Abstract Style: The Veiling of Apocalyptic Folk Imagery†,Art Journal Vol. 34, No. 3 (Spring, 1975), pp. 217-228 Stable URL: http://links.jstor.org/sici?sici=0004-3249%28197521%2934%3A3%3C217%3AKASTVO%3E2.0.CO%3B2-4 , November 14, 2007. â€Å"Wassily Kandinsky† http://www.artcyclopedia.com/artists/kandinsky_wassily.html November 14, 2007. How to cite Wassily Kandinsky, Essay examples

The Lottery By Shirley Jackson Essays - Dystopian Literature, Films

The Lottery by Shirley Jackson In many stories, settings are constructed to help build the mood and to foreshadow of things to come. "The Lottery" by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time of year the story takes place. This is important to get the reader to focus on what a typical day it is in this small town. The time of day is set in the morning and the time of year is early summer. She also describes that school has just recently let out for summer break, letting the reader infer that the time of year is early summer. Shirley Jackson also seems to stress on the beauty of the day and the brilliance of nature. This provides the positive outlook and lets the reader relax into what seems to be a comfortable setting for the story. In addition, the description of people and their actions are very typical and not anomalous. Children play happily, women gossip, and men casually talk about farming. Everyone is coming together for what seems to be enjoyable, festive, even celebratory occasion. However, the pleasant description of the setting creates a fa?ade within the story. The setting covers the very ritualistic and brutally violent traditions such as the stoning of Mrs. Hutchinson, who dared to defy tradition. It is very apparent that tradition is very coveted in this small, simple town. This can be proven by the ancient, black box used for the lottery and the significance of farming for the community. Farming is also the only known way of life because of tradition. The men in ?The Lottery? are ?speaking of planting and rain, tractors and taxes?. This is because the ritual performed in the story is supposed to have an effect on the harvest. ?Lottery in June, corn be heavy soon? used to be a saying heard in that town. The abundance of their harvest supposedly depended upon their performing the ritual of the lottery. Although it is implied that the abundance of their harvest depends wholly on cruel act of stoning a human being to death, there is evidence that not all in the community agree with the ritual. Children are an important focus in ?The Lottery?. Jackson makes it easy for us to imagine their ?boisterous play? and the children are described in depth. I think these children symbolize perceived states of happiness in the story. I also believe they are vital necessities in the story because they are taught and expected to carry the traditions. For instance, ?someone gave little Davy Hutchinson a few pebbles" so that he will then be able to participate in the stoning of his own mother. In the story, many parts of the ritual had been changed or even long forgotten by most of the people. This fact in itself, along with a few other clues, tells me that not everyone agrees with it. One character says, ?seems like there's no time at all between lotteries anymore?. This means that the lottery is much too frequent or should not even be done at all. I believe that many disagree with the practice of the ritual, I also think that the individual feels helpless in putting a stop to it. Mrs. Adams mentions to Old Man Warner, ?that over in the north village they're talking of giving up the lottery? and that ?Some places have already quit the lotteries?. He replies ?Pack of crazy fools? and says, ?There's always been a lottery?. Although she does not say it in so many words, I find it obvious that she feels that the ritual should be put to an end. This in combination with the fact that many of the townspeople do not even remember the reasons behind the ritual has led me to the conclusion that they only continue the

The World of Apple

The World of Apple Introduction We are living in the world of rapid changes and innovations. Different companies are fighting for a place in the sun and trying to expand globally to win the customers’ attention, remain competitive and achieve success. The markets are full of various businesses, and it is critical for them to show their advantages and supremacy.Advertising We will write a custom assessment sample on The World of Apple specifically for you for only $16.05 $11/page Learn More Realizing this, I decided to choose a prosperous company, which is known to everyone, to find out what makes it so unique and attractive. When searching for the companies with the best performance in the world market, I understood that Apple Inc. perfectly meets my demands. This organization manages its operations in the market of digital devices, which is very broad. Moreover, the models of its products are alike so that it seems to be strange that the crowds of people are gathering near the stores when they are emerging. Thus, the fact that Apple Inc. became an extremely popular company in a relatively short period of time attracted my attention and made me select this company for the project. Apple Inc. is a well-known and successful company that is focused on technologies. The company bases its operations on the production of â€Å"personal computers, mobile communication devices, and portable digital music and video players and sell a variety of related software, services, peripherals, and networking solutions† (Annual Report 2009, 2009, para. 4). These products are sold worldwide so they can be seen not only in domestic market but also in 80 foreign ones. The official headquarter of the company is located in Cupertino, CA in the US. Here the majority of products are designed, constructed and then spread to different locations. The organization is known for its innovations, such as iPhone, iPad, Apple Watch, etc. Foundations of Global Business The ma jority of big businesses use their best practices to globalize successfully. In this way, they gain an opportunity to get in the larger market and increase their profit. Apple Inc. is not an exception. According to the report, which was made several years ago, its products can be found in 80 countries all over the world (Annual Report 2009, 2009). Today, Apple operates mainly in the US, UK, Canada and China. These countries are located in Europe, the continent of North America and Asia, which allows the company to reach various destinations easily and become popular in the countries with a large population. Needless to say, that such approach increases the profit, but it also requires efficient cooperation among the personnel who has different nationalities.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company operates in these countries also because they are the membe rs of WTO for many years already as well as of the World Bank and IMF. As they act according to the guidelines of these facilities for more than a decade, Apple Inc. can be sure that its business is safe. If these countries failed to follow the guidelines, the company might never increase the number of operations in them and could manage only online selling. Except for that, the fact that the countries have a transparent political institution and their judiciary systems establish justice makes them more attractive for businesses. Moreover, they promote globalization. The US had even implemented a global democratic reform some years ago. The UK, in its turn, has less experience of globalization, but it practices the economic expansion even though many institutions left non-global. Canada is closer to the US in its operations. The country follows the Transparency International and promotes globalization. Except for that, it is one of the best-governed countries. China is known today a s the country that gathers different businesses and has cheap labor. Such features along with particular rules of operating make the country preferable for many companies. The US, UK, Canada and China utilize practice policies that promote globalization. Moreover, these countries implement lots of changes to support and spread the idea of globalization. As a result, a range of alterations aimed at the enhancing of business procedures abroad were made, which influenced the government, promoted steps to avoid corruption and emphasized democracy. Apple Inc. creates innovative products, so the property rights are very important to it, as, being supported by the law, they ensure the success of operations. So the organization can implement its best practices to expand globally and remain competitive without facing any difficulties. As Apple’s products avoid tariff barriers, the company has an opportunity to create many stores abroad and produce its devices in lots of places. The co mpany operates on the geographic basis and its trading bloc consists of America, Europe, Asia and Retail segment (Apple Stores). The majority of the operations are held in the US, which allows the company to keep a huge amount of income in its native country. As a result, Apple Inc. has an opportunity to remain competitive even if in the countries where it operates political, economic or other conditions turn out to become adverse. Thus, local business ensures the safety of the business; Asia provides cheap labor, and Europe promotes expansion for the organization. As Apple is already a well-known company that is appreciated worldwide, there is a possibility that it would perform better under the WTO or other systems like it. In this way, the company would have an opportunity to enter a bigger market and avoid many trade barriers. It would also be supported by various experts so that there would be fewer disputes.Advertising We will write a custom assessment sample on The Wo rld of Apple specifically for you for only $16.05 $11/page Learn More Global Business Environment Apple Inc. is an extended company that operates in many countries and is known worldwide. It means that rather often the employees need to communicate with their colleagues from abroad. To interact successfully and avoid possible misunderstanding, the workers from the US need to modify their behavior. In Asian countries, for example, people have different beliefs and views on some things. That is why the personnel that works with the representatives of other nations receives training beforehand. As the company is multinational, people can easily get familiar with the features that are peculiar to German or British people, etc. When communicating with associates from China, American representatives of Apple Inc. take into account that they are very collective, which is not peculiar for the US, where individualism is more valued. Moreover, their power distance is high. J apan is less individualistic than the US but more than China. As a result, the US employees show that they are a part of a collective and cooperate with associates tightly but maintain distance. They also consider the long-term orientation instead for the short-term one till they return home. Some people claim that Apple Inc. made a mistake when decided to create a huge amount of its products in China because it is politically risky, as its court depends on the government greatly. However, the company assessed the situation and came up to the decision that the profit gained due to the cooperation is higher than the risks of the government interference in commercial and other disputes. Apple even operates in India, which is a developing and economically risky country that does not have a stable economy, as distributors allow it to expand without serious adverse outcomes. Apple operates in both civil law and common law countries. Still, the majority of the firms are found in the commo n law countries, which are similar to the native one and make it easier to manage the business, as the organization is familiar with the case law. However, the number of firms in civil law countries is not much lower in total, which proves that Apple does not consider such differences to be critical. The innovations made by Apple Inc. are claimed to be its key intellectual property. To protect it, the company trademarks the products, refers to patents and copyrights as well as licenses. However, Apple seems to have no insurance from the U.S. Overseas Private Investment Corporation. Corruption is the issue that is discussed widely today. The countries where Apple operates have different corruption perceptions indexes, which proves that this criterion was not the main one when deciding where to expand. Still, Apple Inc. is aware of the high risks of corruption in China and keeps a close eye on the employees.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sometimes the organization is reported to confront with other companies in the market and produce the products using almost economic slave labor in China. But, generally, Apple’s global operations are ethical, as they take care of the employees, teach them and award, promote trust and openness. Global Business Strategy and Organization When operating worldwide, the company is to control its global business and adjust to it at the organizational level. That is why Apple Inc. has a particular structure and maintains strategies that enhance its performance. Mainly, the company enters new countries with the help of distributors, who sell its products with the similar ones that belong to other firms. In this way, Apple checks how the population reacts to the products (apps and online stores also show this). Seeing that they are in demand, Apple opens its own retail store in the country. Unfortunately, less attention is paid to the exit strategy, which might be a mistake. However, creating the products in the countries with cheap labor, it benefits greatly and has no reasons to exit. Apple is an innovative company, and its corporate mission statement deals with the creation of change. Creative ideas and unique design of the products allow the company to develop and operate successfully all over the world, which proves that the chosen strategy is working. Apple is interested in the total performance of the company but not just the stock, which allows categorizing it as a stakeholder orientation. Being mainly focused on the US, it occurs to be not a stateless corporation. Apple’s organizational structure allows the company to increase its benefit and become more and more popular every year, which proves that it is really successful. Having collaborative structure with command and control hierarchies, Apple makes the employees close to each other, creates a supporting environment and enhances the process of achieving common goals. With the help of collabo ration, people design more effective innovative ideas, which allows the company to act according to its mission statement. Apple may also utilize matrix structure as it can be advantageous due to its flexibility and absence of isolation. As the communication among the personnel with different views is motivated, more new ideas will occur. Managing Global Business When globalizing, companies are to make sure that their personnel can manage all expected activities. The employees receive special training; the organization refers to other businesses to create its products, etc. Apple also manages the global business in a particular way, which differs from the one implemented by small organizations. The company has numerous employees that work in various locations. However, they are not the members of labor unions and are not covered by collective bargaining agreements as many others. It may happen because the company disregards such approach, considering it to be unfavorable. Still, the employees are looking for changes that will let them benefit. As the company operates in different countries, it needs some staff members to work outside of the United States at least for some time. So Apple refers to expatriates when it expands to make sure that the operations are managed appropriately. Like all other workers, they are trained regarding their future duties. Except for that, expatriates receive additional training and support before moving. As the products that are sold by Apple in the international markets are the same that can be seen in the US, expatriates do not need to learn additional information about them. But they need to know the peculiarities of formal communication that are accepted in the country as well as main values and beliefs. Such information is gained not only during training but also when communicating with people who live in that country (online, for example) and by surfing the Internet (read articles, books, and people’s comments). It is not considered to be extraordinary, as Apple operates in a digital world and uses the Internet and Intranet to train the personnel. Moreover, the majority of processes related to employee training and development are held in this way, as such approach streamlines them. The products made by Apple Inc. reach remote destinations through different distribution channels in local and international markets. The company refers to its own retail stores that are available in several countries, online store, which allows attracting more clients worldwide and, of course, to the wholesalers even though they place its products along with others. Apple tends to emphasize that its devices are different from the others in the market. To do this, it promotes the products with the help of unique advertisements that can be found in different places. The ads are printed, viewed on TV and outdoors. Of course, the promotion in the international markets differs to some degree from the local because of t he cultural peculiarities of the targeted audience. Apple devices are made not only in the US, and the company is practicing global procurement. The majority of the vital components come from China, which is not a surprise, as the company has a large business in it and a huge amount of devices are made there. Moreover, the country has cheap labor and often provides efficient innovations, which streamlines the process of achieving success and reduces expenditures. Thus, it can be said that Apple is practicing global production. The company is producing the majority of its devices in China. The US is at the second place. It produces more than 5 million tons while the rest of products are made in â€Å"Italy, France, Germany and Poland† (World Apple production, n.d., para. 1). Mainly, Apple refers to outsourced goods and services to save the money needed for production but it also has insourced products. The supply chain is very important for any organization, as it allows the c ompany to export its products successfully. So it is of advantage that Apple has its supply chain, which includes such companies as â€Å"BYD Company, Compal Electronics Inc., Flextronics, Hon Hai Precision Industry Co. LTD., Pegatron Corporation, Quanta Computer Inc., and Wistron Corporation† (Supplier responsibility, 2015). Apple import goods from China, as a rule. It exports them to Africa, Middle East and Europe (including Germany, Spain, Ireland, Italy, France, and others) (Annual report 2009, 2009). Conclusion Taking everything mentioned into consideration, it can be concluded that Apple Inc. is a successful company, which operates worldwide. It enters new markets being not afraid of potential risks that exist in some countries. The company has an advantageous business strategy, which allows it to manage decent performance. The employees are trained in local and foreign locations. They are targeted at cooperation and creation of innovative ideas, as they make Apple popu lar. The organization produces its devices in the US and abroad and spreads its products through retail stores, online store and with the help of wholesalers to reach a large audience. Globalization is extremely important for Apple Inc., as it provides the company with an opportunity to gain more profit and remain competitive. References Annual report 2009. (2009). Web. Supplier responsibility. (2015). Web. World Apple production. (n.d.). Web.

Bambiraptor - Facts and Figures

Bambiraptor - Facts and Figures Name: Bambiraptor (Greek for Bambi thief, after the Disney cartoon character); pronounced BAM-bee-rap-tore Habitat: Plains of western North America Historical Period: Late Cretaceous (75 million years ago) Size and Weight: About four feet long and 10 pounds Diet: Meat Distinguishing Characteristics: Small size; bipedal posture; feathers; relatively large brain; single, curved claws on hind feet About Bambiraptor Seasoned paleontologists spend their entire careers trying to discover the fossils of new dinosaursso they must have been envious when a 14-year-old boy stumbled upon the near-complete skeleton of Bambiraptor in 1995, in Montanas Glacier National Park. Named after the famous Disney cartoon character, this tiny, bipedal, birdlike raptor may have been covered with feathers, and its brain was almost as big as that of modern birds (which may not seem like much of a compliment, but still made it smarter than most other dinosaurs of the late Cretaceous period). Unlike the cinematic Bambi, the gentle, sloe-eyed friend of Thumper and Flower, Bambiraptor was a vicious carnivore, which may well have hunted in packs to bring down bigger prey and was equipped with single, slashing, curved claws on each of its hind feet. Which isnt to say that Bambiraptor was at the top of its late Cretaceous food chain; measuring only four feet from head to tail and weighing in the vicinity of five pounds, this dinosaur would have made a quick meal for any hungry tyrannosaurs (or larger raptors) in its immediate vicinity, a scenario that youre unlikely to see in any forthcoming Bambi sequels. The most important thing about Bambiraptor, though, is how complete its skeleton isit has been called the Rosetta Stone of raptors by paleontologists, who have studied it intently over the last two decaes in an attempt to puzzle out the evolutionary relationship of ancient dinosaurs and modern birds. No less an authority than John Ostromthe paleontologist who, inspired by Deinonychus, first proposed that birds evolved from dinosaursraved about Bambiraptor shortly after its discovery, calling it a jewel that would confirm his once-controversial theory.

Mc Donalds Essay Example | Topics and Well Written Essays - 500 words

Mc Donalds - Essay Example ing out of the 1990s, the company had gained an ugly reputation for having ‘single-handedly’ led the nation to its current dangerous levels of obesity (Branch, 1997). Reviled for its unhealthy food products and questioned about its quality, the numerous appeals the company made to try to appease the public were solidly rejected. However, McDonalds seems to be making a strong come-back based upon its new campaign focused on intelligent and healthy choices as revealed on their website. McDonald’s current marketing campaign makes constant appeals to the intellect and to healthy living. Rather than using the obvious color ploys of yesteryear’s designs, the McDonalds website (http://www.mcdonalds.com) offers rich tones of color that introduce sophistication and complication to the simpler red and yellows of the chain’s early years. However, bright colors are still used on the kids’ pages reserved for very young children, still learning how to use the mouse and keyboard. This is in keeping with psychological and developmental studies that suggest very young children are more attracted to simple, bright color schemes (Ratner, 1989). The site is also very sophisticated in its use of technology, providing combinations of fully integrated streaming media, flash game pages and easy and accessible xhtml pages. These impressions are backed up with the content of the site in which consumers are made to feel as if everything they want to know is ava ilable on the site, education is stressed through the emphasis placed on Hamburger University and children’s activities are geared to teach as well as provide entertainment while still supposedly revealing to children (who likely can’t read yet) that this site is an advertisement. In addition to these appeals to the consumer’s presumed intellect, and perhaps more importantly to its own success, the company is also making tremendous appeals to the public’s need for healthier food choices. Their biggest push

Hoarding Disorder Research Paper Example | Topics and Well Written Essays - 1000 words

Hoarding Disorder - Research Paper Example In comparison, OCD has a lifetime prevalence of 1% to 2% of the American population. Between 25% to 30% of patients with OCD meet medical hoarding disorder criteria (Brauer et al., 2011). Two key treatment options exist for hoarding disorder: medication and CBT (Cognitive Behavioral Therapy). Medication is often the first line of cure even when the clinical practitioner recommends CBT. SSRI (Selective Seratonin Reuptake Inhibitors) medications are the most common medications prescribed for those with compulsive hoarding (Steketee and Frost, 2013). Examples of SSRI are venlafaxine and paroxetine, which the sufferer normally takes high amounts of for a minimum of three months. CBT is a common treatment for OCD as trials that apply conventional CBT methods also apply to hoarding disorder. However, reports of responses to CBT by compulsive hoarders reveal poor responses and success rates (Brauer et al., 2011). Alternatively, intensive CBT with a skilled therapist in the course of an extended period can help alleviate hoarding disorder. Physicians often administer CBT for compulsive hoarders in six sessions. A third but uncommon treatment option for compulsive hoarding is intervention. Overall interventions for OCD include EBP (Evidence-Based Practice) treatments and regimens, which are also applicable in the treatment of hoarding disorder. EBP and regimens can be in the form of therapy strategies and medications. The latest EBP treatments tackle a crucial but generally under-studied psychological health issue like hoarding disorder that physicians are not ready to treat (Muroff et al., 2011). EBP treatment methods are special and path breaking in the sense that they are manual-based treatments. EBP treatments further measure the intensity of hoarding amongst suffers to accomplish three key outcomes: knowledge expansion, skill attainment and devotion, and involvement in and gratification with