Saturday, February 15, 2020

Mc Donalds Essay Example | Topics and Well Written Essays - 500 words

Mc Donalds - Essay Example ing out of the 1990s, the company had gained an ugly reputation for having ‘single-handedly’ led the nation to its current dangerous levels of obesity (Branch, 1997). Reviled for its unhealthy food products and questioned about its quality, the numerous appeals the company made to try to appease the public were solidly rejected. However, McDonalds seems to be making a strong come-back based upon its new campaign focused on intelligent and healthy choices as revealed on their website. McDonald’s current marketing campaign makes constant appeals to the intellect and to healthy living. Rather than using the obvious color ploys of yesteryear’s designs, the McDonalds website (http://www.mcdonalds.com) offers rich tones of color that introduce sophistication and complication to the simpler red and yellows of the chain’s early years. However, bright colors are still used on the kids’ pages reserved for very young children, still learning how to use the mouse and keyboard. This is in keeping with psychological and developmental studies that suggest very young children are more attracted to simple, bright color schemes (Ratner, 1989). The site is also very sophisticated in its use of technology, providing combinations of fully integrated streaming media, flash game pages and easy and accessible xhtml pages. These impressions are backed up with the content of the site in which consumers are made to feel as if everything they want to know is ava ilable on the site, education is stressed through the emphasis placed on Hamburger University and children’s activities are geared to teach as well as provide entertainment while still supposedly revealing to children (who likely can’t read yet) that this site is an advertisement. In addition to these appeals to the consumer’s presumed intellect, and perhaps more importantly to its own success, the company is also making tremendous appeals to the public’s need for healthier food choices. Their biggest push

Sunday, February 2, 2020

Hoarding Disorder Research Paper Example | Topics and Well Written Essays - 1000 words

Hoarding Disorder - Research Paper Example In comparison, OCD has a lifetime prevalence of 1% to 2% of the American population. Between 25% to 30% of patients with OCD meet medical hoarding disorder criteria (Brauer et al., 2011). Two key treatment options exist for hoarding disorder: medication and CBT (Cognitive Behavioral Therapy). Medication is often the first line of cure even when the clinical practitioner recommends CBT. SSRI (Selective Seratonin Reuptake Inhibitors) medications are the most common medications prescribed for those with compulsive hoarding (Steketee and Frost, 2013). Examples of SSRI are venlafaxine and paroxetine, which the sufferer normally takes high amounts of for a minimum of three months. CBT is a common treatment for OCD as trials that apply conventional CBT methods also apply to hoarding disorder. However, reports of responses to CBT by compulsive hoarders reveal poor responses and success rates (Brauer et al., 2011). Alternatively, intensive CBT with a skilled therapist in the course of an extended period can help alleviate hoarding disorder. Physicians often administer CBT for compulsive hoarders in six sessions. A third but uncommon treatment option for compulsive hoarding is intervention. Overall interventions for OCD include EBP (Evidence-Based Practice) treatments and regimens, which are also applicable in the treatment of hoarding disorder. EBP and regimens can be in the form of therapy strategies and medications. The latest EBP treatments tackle a crucial but generally under-studied psychological health issue like hoarding disorder that physicians are not ready to treat (Muroff et al., 2011). EBP treatment methods are special and path breaking in the sense that they are manual-based treatments. EBP treatments further measure the intensity of hoarding amongst suffers to accomplish three key outcomes: knowledge expansion, skill attainment and devotion, and involvement in and gratification with